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IN JUST 28 DAYS!
For most women, counting calories on a daily basis is a given.
The thing is, a calorie isn’t just a calorie…
Researchers at the Department of Nutrition at Harvard Medical School of Public Health studied over 120,000 healthy people and followed them over the span of 20 years and discovered that “a calorie is a calorie” is an oversimplified way of looking at weight loss and healthy eating.
Instead, we now know that it’s the quality of the food you eat that has more of an impact on your weight loss than the amount of calories you eat!
That means macros — the nutrients your body needs, like carbohydrates, fats, and proteins — are a far better way to measure and fuel your body with what it needs…
Macros (i.e. nutrient requirements) are different for everyone, which is why it’s so hard to find a plan that’s tailored to your unique needs and your specific macros.
The best part is that you can do this WITHOUT massive food restrictions, complicated meal plans or giving up your favorite foods!
Getting fit and staying fit becomes incredibly simple once you get going, but getting started is the hardest part…
You’ll get a failproof Success Manual that breaks down the “what”, “why” and “how of balancing macros and gives you a solid foundation to rock your 28-day transformation
You’ll see exactly what a macro-based diet looks like in action so that you can calculate your own unique macros, adjust your portions, create your own meal plans and implement them into a schedule that works for YOU
You’ll get ongoing support and guidance during the next 28 days to keep you focused, accountable and on track with your goals along with worksheets, checklists and more that are easy to do and generate REAL results!
Hey! I'm Hilary McCausland!
Proud gen Xer and wooden spoon survivor who still plays CDs in my car. (Yes, I know exactly when they will skip.)
I help women over 40 who are dealing with nagging aches, muffin tops, and the joys of perimenopause by offering mobility solutions, simple nutrition strategies, and hormone-friendly strategies that don’t require a PhD to follow.
I'm here to help you feel like yourself again. Because this chapter of life isn’t a crisis—it’s a comeback.
Together, we’ll ditch the discomfort, zip up those jeans, and strut through life with unapologetic confidence.
Create a simple (and custom!) plan that fits your life and schedule and helps you reach goals that are meaningful to YOU
Break free from limiting diet or generic health advice that doesn’t work for you (and may even make you feel worse!)
Overcome obstacles and beat self-sabotaging behaviors that are holding you back
Feel better, wake up with energy, direction, and unstoppable confidence
No more feeling self-conscious or hiding behind frumpy clothes…
No more constant fatigue during the day while tossing and turning at night…
No more yo-yo dieting or militant fitness regimens…
And no more wasting time & energy on things that don’t work for you because they weren’t MADE for you!
You’re just one decision away from getting the exact, customized nutrition plan that YOUR body needs to thrive, along with the guidance and support that will set you up for lifetime success!
This comprehensive success manual breaks down the “what,” “why,” and “how” of balancing macros and gives you a solid foundation to rock your 28-day transformation, no matter what your starting point!
Even if you’ve NEVER heard of a "macros" until now, this guide will get you up to speed quicker than you can say “I’ve got this!”
Macros are a science. If you’re used to undereating, overeating, eating processed foods, or just not knowing what to eat at all...
This guide will help you understand exactly what a macro-based diet looks like in action!
We're all about keeping it simple. You'll get an easy-to-use calculator that you can use to:
✓ See how many calories you naturally burn at rest
✓ Calculate your own macros
✓ Adjust your portions
✓ Come up with meal plans you love
✓ And how to implement your personalized plan so you stick to your macros for a full 28 days!
Yes, we said “ideas” and not “recipes!” That’s because although there are 4-5 recipe options for breakfast, lunch, and dinner with all of the ingredients listed, the amount of ingredients you’ll need will be based on YOUR individual macros (which you'll learn to calculate in the How-To Guide!).
This is meant to truly empower you to eat for your body and feel great doing it!
This checklist outlines everything you need to set yourself up for success.
It covers everything from setting aside time to grocery shop and meal prep so you can stay organized and on track!
Let’s face it — you won’t always be motivated to stick to the plan. That’s why I’ve included a Goal-Setting Worksheet for you to get clear on your “why” and give you the extra fuel you need to stay focused!
You will be amazed at the progress you can achieve in just 28 short days! Often, it’s hard to see the inches coming off — especially if the number on the scale doesn’t drastically drop when those inches come off.
This worksheet will help you take stock of where you are when you start this challenge and where you end up in 28 days so you can see your progress on paper!
I’ll be with you every step of the way on this challenge! Even though this challenge is designed to be as simple as possible, making a lasting change is never easy. That’s why you’ll get an email from me EVERY day of the challenge to give you the pep talks, quick tips, and encouragement you need to keep going from start to finish!
This plan was created to help you lift your spirits and level out those moody vibes — using food. Yep, actual food. Not a juice cleanse, not a “just be positive” mantra, but real, satisfying meals that work with your body, not against it.
But it’s not just about what’s on your plate. This guide also gives you simple strategies for boosting your mood with better habits — like moving your body, being social (even if it’s just talking to the dog), and eating mindfully without counting every almond.
Digestive issues, mood swings, sleep troubles…
What if a few simple changes to your diet could make ALL the difference?
✅ Track your meals to see how they impact your mood
✅ Identify patterns that help you make better food choices for your body’s needs
✅ Make simple adjustments to support your digestion, energy, and sleep
And so much more.
My 8-Week Walk-Jog-Run 5K Training Plan is designed to get you across the finish line for your first 5K, even if you want to walk, jog, or a combination of the two! We’ll show you the way! And the best part?
All of the amazing health benefits you can get along the way, like:
✅ Supporting improved cardiovascular health
✅ Becoming more focused
✅ Better mood & improved energy
✅ Longer & deeper sleep
✅ And weight reduction!
You’ll have everything you need so you can build your fitness gradually, preventing you from over (& under) training!
I’m so confident you’re going to achieve and KEEP the results you want from this challenge that if you show up, do the work, and don’t see results like hundreds of other clients have in 14 days… I’ll give you a full refund.
I want this to be an easy YES, because you deserve it!
[COACHES: Share MORE about WHY you do what you do! Make sure you cover DIFFERENT info than what you added to the bio section above!]
GO DEEPER INTO YOUR OWN TRANSFORMATION STORY IF IT’S RELEVANT, OR A SHORT BLURB ABOUT YOUR APPROACH AND WHY YOU KNOW THIS WORKS.
Ex: Over my 5 year-career working with women over 50, I know the biggest challenge you’re facing isn’t just knowing what to eat or what workout to do next…
It’s also the feeling like you’re “too late to the game” to get started now, and all the other commitments that stand in the way of learning how to do this right.
But I also know this approach WORKS because the women that do this are finally able to beam with confidence in photos (and in real life), wearing the clothes they love, feeling good about their bodies, and happier than they’ve ever been because this challenge put them on the right path.
[COACHES: Share MORE about WHY you do what you do! Make sure you cover DIFFERENT info than what you added to the bio section above!]
GO DEEPER INTO YOUR OWN TRANSFORMATION STORY IF IT’S RELEVANT, OR A SHORT BLURB ABOUT YOUR APPROACH AND WHY YOU KNOW THIS WORKS.
Ex: Over my 5 year-career working with women over 50, I know the biggest challenge you’re facing isn’t just knowing what to eat or what workout to do next…
It’s also the feeling like you’re “too late to the game” to get started now, and all the other commitments that stand in the way of learning how to do this right.
But I also know this approach WORKS because the women that do this are finally able to beam with confidence in photos (and in real life), wearing the clothes they love, feeling good about their bodies, and happier than they’ve ever been because this challenge put them on the right path.
Is this program self-paced?
Yes! It is self-paced and starts right away. If you would like to start the program on a specific date, fill out the form provided in your welcome email and we will make sure it starts then.
What if I have questions during the program?
No problem! Email me at [email protected] with any questions.
How is this different from other diet or exercise programs?
Other diet programs come with a meal plan to follow in order to get results. The Macro Challenge gives you tools and information to make food choices based on your likes and still see results! But don't worry, if meal plans are your thing... I've included one as well! 😊
Is there a refund policy?
Refund Policy: Due to the digital nature of this product, there will be no refunds after purchase.
Do I have to buy any shakes or supplements?
Nope! No shakes, pills, or potions but I may recommend products that I personally use.